LULULemon: Summer Series Block Party
This summer, That Good partnered with Lululemon to deliver a season-long series of fitness and wellness experiences designed to bring community together through movement, culture, and joy. The collaboration focused on inclusive, high-impact programming that celebrated well-being in all its forms, creating accessible moments for all people, at every pace. Programming came to life across multiple landmark locations, engaging diverse audiences through thoughtful activations and inspiring leadership.
Highlights included NPID Day at CIBC Square, led by Shayla Stonechild, which honoured the heritage, resilience, and diversity of First Nations, Inuit, and Métis communities through meaningful cultural celebration. International Yoga Day at The Well offered a shared moment of mindfulness and movement, while the 100 Miles of Summer challenge with Kayla Jeter encouraged walking, jogging, and running in an inclusive, self-paced format.
A defining moment was the Summer Series Block Party at Harbourfront Centre, featuring Spin with Ride Cycle Club, Yoga with Jennifer Liu, HIIT with Coach T, a community-run club led by Quinton Jacobs, music by DJ Killaxkels, and a show-stopping performance by Canadian icon Jully Black, creating an atmosphere rooted in energy, connection, and celebration.
Additional Lululemon Events
- Giving Black Leaders Their Flowers: A Black History Month Dinner with CAMH (Toronto)
- No Holding Back (Boston)
- Cuchara x Lululemon (Toronto)
- Sweat Games (Toronto)
- 100MilesofSummer (Toronto)
- Summer Series (Toronto)
- Take Space (Toronto)
- QSW Run Club (Toronto)
- ABC Pant Launch (Toronto)