That Good joined forces with Estee Lauder to launch a first-of-its-kind collaboration with luxury fragrance house Frederic Malle and the Stockholm-based fashion house and RTW brand, Acne Studios.
This unique collaboration made its global debut in Canada with the ACNE STUDIOS PAR FREDERIC MALLE BY SUZY LE HELLEY fragrance launch known as Pink Blossom. That Good successfully led event production and managed guest list with local creators. The event was executed at That Good’s event space, Transmission Studios in Toronto. The industrial-inspired space lent itself flawlessly to compliment Acne Studios’ creative director, Jonny Johansson’s signature juxtaposing design and attention to detail.
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