Sports Illustrated Swim

That Good brought together IS Clinical and Sports Illustrated through a high-profile brand partnership rooted in credibility, craft, and cultural relevance. Centered around renowned skin therapist Maria Cristina, the collaboration saw Sports Illustrated Legends prepared for the magazine’s 60th Anniversary cover shoot, with Maria Cristina delivering her signature facials to icons including Mae Musk, Lily Aldridge, Molly Sims, Kate Upton, and more—working alongside industry leaders Sir John and MJ Day. More than behind-the-scenes prep, the moment became a showcase of Maria Cristina’s innovative fix facial technique using IS Clinical products she genuinely trusts, placing the brand at the intersection of celebrity, expertise, and authenticity.

Results

  • 15M+ Total Impressions
  • 5+ Celebrity Talent Featured
  • High-Impact Celebrity Product Adjacency
  • Global Beauty & Fashion Visibility