That Good presented MET Gala After Hours: For The Culture on May 6, 2024, a post–Met Gala celebration hosted by Sir John that honored the glamour, cultural impact, and often-unsung creatives behind the iconic red carpet. Designed to transcend traditional industry boundaries, the event brought together 300 guests for an elevated, culture-forward experience on Met Monday—made possible through strategic partnerships with Jergens, Core Hydration, Bisquit & Dubouché, IBest Wines, Indeed Laboratories, and DeLeón Tequila—successfully securing meaningful sponsorship during a highly competitive moment while spotlighting the artistry and innovation shaping fashion’s most influential night.