That Good was tasked with creating and executing a national launch campaign that would disrupt, dominate and sustain, and did they ever deliver. They created a groundbreaking digital campaign that brought scrollers to a halt and achieved record engagement. They also created and produced a deeply immersive national event tour that enlisted over 300 content creators and generated 300 million social impressions. This, combined with a robust earned media campaign, resulted in a 30% lift in sales.