Four Seasons Hotels & Resorts

Four Seasons set out to bring its brand to life on a global stage through an experiential platform that showcased the hotel group’s world-class masters of food and beverage. Taking a 360, culture-forward approach, That Good developed the Pop Down event series—transforming unexpected venues into immersive experiences that used unfamiliarity as an advantage while remaining deeply rooted in Four Seasons’ brand DNA. By leveraging global creative networks, VIP guests, and artistic talent, the series reintroduced Four Seasons to a millennial audience and authentically reflected the belief that life is richer when we truly connect to the people and places around us—before, during, and long after each event.