October’s Very Own Valentines Day

Building on the momentum of the PND & Drake “Roses 4 U” release, OVO will continue to activate its retail network through in-store experiences and community-driven initiatives designed to increase traffic, spend, and long-term goodwill. Working closely with internal teams and retail management, the strategy expands beyond traditional retail activations by leveraging partners like OVO Sound and exploring new relationships in health and wellness—including the launch of an OVO Run Club that introduces a new, community-first dimension to the brand. In parallel, OVO and WME will reimagine OVO Fest as a three-day cultural platform featuring a celebrity golf tournament, basketball game, and the return of Summit, an interactive learning symposium hosted at Roy Thomson Hall, reinforcing OVO’s role as a connector of culture, sport, and community.