That Good is an Experiential Marketing Agency Moving the Culture Forward Rooted in Strategy, Relevance and Creativity.
Our Work
Client Testimonials
“Working with That Good has been an incredible experience. They are an amazing team that moves quickly, responds with intention, and consistently delivers work at an exceptionally high standard. There is a level of care and precision in everything they do that makes them stand out.
What truly sets them apart is their position at the center of culture. They have an instinct for what matters and the relationships to bring ideas to life in ways that feel relevant, impactful, and culturally resonant. Whatever they touch becomes more meaningful because of the lens they bring and the connections they activate.
They are a team of powerhouses and their work across women’s health, mental health, and Black excellence is not only important but executed with depth, authenticity, and purpose. They lead with strong values and back them up with excellence in execution, which is exactly why I value working with them so much.
Beyond the work, they are genuinely great people. Collaborative, thoughtful, and inspiring to be around. That combination of talent, integrity, and humanity is rare, and it is what makes That Good so special.”
— Roisin Collins, Marketing Lead at OLLY Canada
“You can trust the That Good team to create a truly creative event experience. They will go above and beyond to achieve your event goals with out–of–the–box thinking.”
— Emily White, Estee Lauder
“Thank you for all your work on our For Future Generations Event! It was a huge success! We are just $5k away from reaching our goal of 20 For Future Generations Scholarships and still 3 weeks of selling to make this happen! That Good truly helped Cheekbone Beauty see our vision for the day come to life, including an Orange store front! This is our biggest launch and event of the year! Thank you for all the support.”
— Jenn Harper, Cheekbone Beauty
“Our team at Indeed Labs was introduced to TGC during a city activation a year ago. We were impressed by the seamless execution and the event’s resounding success. It was clear that we had to connect and collaborate with them. From the moment we met Coco, we were captivated by her dynamic energy. Coco is not only a brilliant businesswoman but also honest, caring, passionate, and compassionate, with a genuine and sharp drive to make a positive impact. We knew working with her would be a great decision. And then, we met her incredible team! We knew immediately that we wanted to work with Coco, but when we met her team, we were blown away by their professionalism and energy. Just like Coco, they are sincere, kind, and always willing to help, bringing the skills necessary to get the job done. They specialize in social media management and brand image and have played a crucial role in connecting us with the right people in our community. We have loved every moment of working with them.”
— Dimitra Davidson, Indeed Labs
“That Good team performs at a top level of professionalism while also always leading with kindness and compassion. They’re thorough, and their attention to detail is unwavering. All around, such a great vibe to be around, where you always feel seen and heard. 10’s 10’s 10’s across the board.”
— Erica Wark, Erica On Fashion
“We love working with That Good. From the very beginning of our partnership, they’ve brought incredible creativity and fresh thinking that’s helped us see new possibilities in how we show up—both online and through our events. What truly makes them special is how deeply they care. They’ve taken the time to really understand our cause, our audience, and what we’re trying to achieve, and that genuine investment comes through in everything they do. It never feels surface-level—they approach the work with thoughtfulness, empathy, and a real sense of purpose while being incredibly tapped in to culture and what is going to break through and get attention.”