OUR TEAM
Catriona 'Coco' Smart
Founder
Catriona Smart, Founder of That Good, is an experience architect, entrepreneur, and an advocate for the independence of women and people of colour. She has over 20 years experience in hospitality and event design, creative brand strategy and professional service. Coco has developed and launched six successful businesses and created a profitable commercial real estate portfolio, some of which she uses to support her charitable initiatives. Those endeavours include The Remix Project, where she resides as board co-chair and is a champion fundraiser for The Parkinson’s Society of Canada. She also serves on the advisory board for CTZN Cosmetics.
Pilar Adams
Client Director
Pilar — or P if you get close — has been working alongside Coco for half a decade. Her origin story begins with being an event assistant, but that lasted for a hot minute, as the kids say. Pilar swiftly and deftly grasped event strategy, management and execution at lightning speed, and it was not long before she was the lead on global events for The Four Seasons, calling every shot. Her excellence does not stop there. Her commitment to serving her clients and their trust in and affection for her are world-class. Now, in addition to managing a wide portfolio in the Good Taste division of That Good, Pilar is also managing top of their game creators in Good People as well, bringing her unique approach to strategy, content, and client service to everyone she touches. She is truly one of a kind, and anyone is very lucky to have P on their side.
Cleo Ellis
Director of Business Development
Cleo Ellis has built her career on turning strategic problem-solving into a fine art. She’s driven, she’s passionate, and amazing things happen when she’s in your corner. Cleo simply cannot rest if there is a problem to solve, a deal to be had or an idea to bring to life — and when presented with a challenge? She’ll work tirelessly to find a solution. Or, if one doesn’t exist, she’ll work even harder to create one. Prior to That Good, she ran her own communications consultancy company and created Toronto’s best female corporate DJ service, LUXELIFE SOUND, but in the end, she has always been drawn to working with innovative and change-making creators.
Sheen Daniel
Creative Director
Sheen just gets it. In fact, she gets it before anyone gets it because her mind is special.
It goes a million miles an hour, and when she needs it to? She can slow it right down and get to the root of any creative challenge. She came up through the ranks of strategic marketing both on the client and agency side and has executed projects both large and small with excellence and bold thinking. That’s not to say she is not afraid to get into the weeds and roll up her sleeves. No way. Not Sheen. Whether she is ideating brand strategy, crafting a pod script, or planning award-winning digital content, Ms. Daniel is there for her team, her clients and always with the big idea.
Raman Sekhon
Director of U.S Sales
A seasoned professional with nearly two decades in the beauty industry, Raman comes to the team having experienced basically every ebb and flow that exists in the industry. She has engaged with brands in every aspect of their businesses, allowing many to push the needle on such critical topics as gender fluidity, inclusivity and ethical/sustainable manufacturing practices. Her collective experience has allowed Raman to become not only incredibly intuitive at anticipating industry trends but stealth-like in her approach to business development.
With a network of industry leaders that spans the globe from the United States to the United Arab Emirates and Europe, Raman is the secret strategy weapon no one sees coming but one that everyone needs.
Bryana Hyde
Events Coordinator
When Bryana is on the job, no detail is too small, and no opportunity goes unnoticed. As an Events Coordinator, she brings a burst of energy and laser-focused attention to every project, ensuring everything runs like clockwork from start to finish. Bryana’s fresh ideas and passion for what she does make every event seamless and unforgettable.
Her knack for collaboration means she works closely with clients, vendors, and teams to ensure that every piece falls into place perfectly. With a sharp eye for detail and a love for delivering top-notch results, Bryana excels in handling logistics, keeping everything on track and making sure every event runs smoothly—from behind the scenes to the big day.
Anna Goodman
Junior Graphic Designer
With a passion for creativity and a sharp eye for design, Anna turns concepts into visually stunning realities. Working alongside the Creative Director, she brings a fresh perspective and a keen eye for detail to every project, crafting designs that are as thoughtful as they are striking.
When Anna’s on the job, every project feels cohesive, impactful, and perfectly aligned with the vision behind it. Known for her sharp aesthetic instincts and dedication to her craft, Anna is a powerhouse of ideas who thrives on feedback and collaboration. From sleek branding to eye-catching digital content, her work doesn’t just stand out—it resonates.